Logo created for upcoming Sydney business Chocolate Monster.
Logo Design process
The design brief described that it needed to match the chosen business name so a cocoa bean shaped monster came to life after some rough sketches. (You can view a brief evolution of intial sketches here on Instagram). The colour scheme was selected from a range of delicious chocolate colours. The final monster design evolved after noticing it could slot nicely in the middle of the words business name; the body being the O and the monster tale forming the S.
Map created for proposed business launch.