Logo & Graphic Design
The logo design was a process of working closely with Noah’s Park founder Amanda Booth. Amanda’s precise knowledge of each particular dog breed was very helpful in the development of drawing and designing each element of the logo. Amanda was focused on every detail including the correct colours, eye shape and different facial expressions. Amanda’s repeated request was always ‘more colour’ and from draft stage to finished product, each new version had a bigger, bolder and brighter colour scheme.